Custom Kraft Hang Tags With White Ink, Twine and Natural Brown Board

Why brands pick kraft over white card

Kraft board has a warm brown color and visible fibers. It tells shoppers the product is handmade, natural or small batch before they read the tag.

That is why bakeries, soap makers, candle makers, plant shops and farm stands order it so often. It also suits outdoor gear, leather goods and denim, where a rugged look fits the product.

The trade-off is control over color. Ink printed on brown board looks darker and warmer than it does on white. Plan your artwork with that in mind from the start.

Kraft also forgives small marks. A scuff or fingerprint that shows on bright white card barely shows on brown board, which helps at busy markets.

How ink behaves on brown board

Kraft is uncoated and slightly absorbent, and its brown base shows through most inks. Black and dark colors print crisp. Light colors fade into the board.

A bright yellow logo, for example, turns a muddy olive on kraft. Pale pink can nearly vanish. If your brand uses light colors, white ink is usually the answer.

Fine gray tones are another weak spot. They tend to blend into the brown, so pick a true black or a strong color for small text.

The table shows what to expect from each ink choice. Your proof will flag any color that is likely to shift.

White ink on kraft, and when to use it

White ink is the signature look of a kraft tag. A white logo on brown board is clean and easy to spot from across a shelf.

We can also print white under a color as a base layer. The color then sits on white instead of brown, so it stays close to your brand shade.

Keep white ink lines bold. Very thin strokes may show some board texture through them, which some brands like and others do not. Ask for a proof if you are unsure.

A popular layout is a white logo on the front and black text on the back. The back stays easy to read, and the front gets the clean white mark.

Thickness and feel

Standard kraft board feels sturdy and holds a punched hole well. For a heavier tag with a premium hand, we can double-layer the board.

Thick kraft tags suit jeans, bags and gift sets, where the tag is handled a lot. Thinner kraft suits food bags, plant pots and small jars, where a light tag looks right.

If you are unsure, ask us to compare both thicknesses in your quote.

Weight also affects how the tag hangs. A heavy tag on a light bag pulls the bag over, while a light tag on a heavy jar can twist and face the wrong way. For apparel, our custom clothing hang tags page covers thickness for garments in more detail.

Shapes that suit a kraft look

A plain rectangle with a punched hole is the classic kraft tag. Rounded corners soften it and stop corners from fraying in shipping.

Nature-themed brands often go further with the shape. Our leaf shaped hang tags are popular for plant shops and herbal products printed on kraft.

Any die-cut shape is possible. Keep inside curves gentle, since sharp points on kraft can wear down with handling.

Shape also changes how the board edge shows. Kraft has a brown core all the way through, so cut edges stay the same color as the face.

Kraft tags for food, gifts and plants

Bakeries tie kraft tags to bread bags and cookie boxes with twine. Holiday gift shops use them on hampers and wrapped boxes. Garden centers push them into pots or loop them over stems.

For damp settings like plant pots, keep the tag clear of soil and water where you can. Kraft board is paper and will soften if it stays wet.

Many food sellers combine kraft tags with a separate sticker for each flavor. Our custom stickers for hang tags make that easy without reprinting the tag.

For gift hampers, a longer string lets the tag sit on top of the wrapping where people see it first.

Recycled-content kraft

Recycled-content stock is available if you want your tag material to match a low-waste message. Ask for it in your quote and we will confirm the options.

Only make claims about the material that your supplier paperwork supports. If you are unsure what to print about recycling on the tag, ask us and we will tell you what applies to your order.

Recycled board can show small flecks and slight shade changes between batches. Most kraft buyers see this as part of the charm, but tell us if exact shade matching matters for your brand.

Ordering kraft hang tags

Send your logo and tell us what the tags will hang on. We send a quote and a free digital proof, with unlimited revisions.

Production takes 4–6 business days after proof approval, and transit takes 2–3 business days. Kraft orders ship free to the US, UK, Canada and Australia.

Prices start from $0.30 per unit, depending on size, material, quantity and finish. You can get a price on kraft tags or call or WhatsApp us at (503) 461-4788.